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Minimize Risks with Competitive Intelligence
Our Competitive Intelligence (CI) solutions empower you to make well-informed business decisions. Recommendations based on our analysis of the market and your direct competitors can help you outperform them.
- Competitor Profiling
- Product Feature/Pricing/Marketing Comparison
- Competitor Benchmarking
- Business Model Analysis
- Continuous Competitor Tracking
Get in touch to find out how our competitive intelligence solutions can help you compete in the market.
Competitive Intelligence Solutions
Our competitive intelligence analysts provide solutions that cater to the specific requirements of our clients. Intelligence reports based on careful and in-depth research will empower you to make well-informed decisions and formulate effective business strategies to stay one step ahead of your competition. These CI solutions include, but are not limited to, the following:
Competitor Profiling
Identifying your competitors and understanding their strengths and weaknesses is critical to developing efficient and effective business strategies. We compile information about your competitors including their history, key facts, market, products or services, customers, financials, marketing strategy, business objectives, and more. Our research team synthesizes the information from publicly available sources to build as complete a profile as possible.
Product Feature/Pricing/Marketing Comparison
Comparison is one of the best ways to improve your offerings. Through extensive research, our CI team collects and compiles data on your competitors’ product or service features, pricing model, and marketing strategies. Detailed comparison reports are prepared from this data to help you identify unique selling propositions and competitive pricing. The reports help product development and marketing teams to successfully launch and market new products and services.
Competitor Benchmarking
Competitor Benchmarking helps you to optimize your business processes and strategies by comparing against the “best” in the market. Our benchmarking services will rank your business against the most successful competitors and identify your gaps in relation to their practices, capabilities, and performance. Based on the benchmarking, we provide you recommendations for improvement.
Business Model Comparison
Our business model comparison reports are formulated to help you become a stronger competitor in your market. We compare business models of leading players against a standard business model canvas to provide detailed insight into your competitors’ value proposition, customers, finances, and infrastructure. Such competitive intelligence helps you refine your existing business model or devise successful models for new ventures.
Continuous Competitor Tracking
Your competition is also trying to improve. One surprise move from them could be enough to push you out of the market. But you can turn such threats into opportunities. Our team of experienced competitive intelligence analysts will identify your top competitors and constantly monitor their activity. The tracking reports will help you prepare in advance for your competitors’ next move lowering your risk tremendously.
Competitor Profiling
Identifying your competitors and understanding their strengths and weaknesses is critical to developing efficient and effective business strategies. We compile information about your competitors including their history, key facts, market, products or services, customers, financials, marketing strategy, business objectives, and more. Our research team synthesizes the information from publicly available sources to build as complete a profile as possible.
Product Feature/Pricing/Marketing Comparison
Product Feature/Pricing/Marketing Comparison
Comparison is one of the best ways to improve your offerings. Through extensive research, our CI team collects and compiles data on your competitors’ product or service features, pricing model, and marketing strategies. Detailed comparison reports are prepared from this data to help you identify unique selling propositions and competitive pricing. The reports help product development and marketing teams to successfully launch and market new products and services.
Competitor Benchmarking
Competitor Benchmarking helps you to optimize your business processes and strategies by comparing against the “best” in the market. Our benchmarking services will rank your business against the most successful competitors and identify your gaps in relation to their practices, capabilities, and performance. Based on the benchmarking, we provide you recommendations for improvement.
Business Model Comparison
Our business model comparison reports are formulated to help you become a stronger competitor in your market. We compare business models of leading players against a standard business model canvas to provide detailed insight into your competitors’ value proposition, customers, finances, and infrastructure. Such competitive intelligence helps you refine your existing business model or devise successful models for new ventures.
Continuous Competitor Tracking
Your competition is also trying to improve. One surprise move from them could be enough to push you out of the market. But you can turn such threats into opportunities. Our team of experienced competitive intelligence analysts will identify your top competitors and constantly monitor their activity. The tracking reports will help you prepare in advance for your competitors’ next move lowering your risk tremendously.
Delivering Customized Intelligence for Various Business Teams
At QBurst, we adopt a customized approach in our CI reporting services to provide clients with relevant and industry-specific data. The competitive intelligence team will work closely with you to prepare actionable reports for various departments such as product development, marketing, customer service, and business development as needed.
Collect Data
Once the CI objective is ascertained, we concentrate on research and gather as much data as possible from relevant public sources to create a comprehensive competitor knowledge database.
Compile Information
To weed out irrelevant or worthless details, we proceed to review and sort the collected data. Only those facts and inputs that could lead to valuable insight or strategic benefit are compiled.
Compile Information
To weed out irrelevant or worthless details, we proceed to review and sort the collected data. Only those facts and inputs that could lead to valuable insight or strategic benefit are compiled.
Analyze Knowledge
The compiled competitor database is analyzed to derive intelligent conclusions. We now have distilled information pertaining to your specific requirements and objectives.
Interpret Results
At this stage, we translate the analyzed competitor information into actionable points and steps that could guide you towards the proposed business objectives.
Interpret Results
At this stage, we translate the analyzed competitor information into actionable points and steps that could guide you towards the proposed business objectives.
Communicate Intelligence
We present the competitive intelligence as actionable reports that can be easily understood by your business teams. The CI reports can lead to informed decisions.
Clients
Case Study
The Problem
Network Solutions was a pioneer in domain registration business. They controlled the market when the Internet was in its infancy. As the Internet became mainstream, new players joined the field weakening their monopoly. Soon strategy changes became inevitable to survive in the evolving market scenario.
Our Solution
Realizing only competitive intelligence could remedy the situation, their marketing team reached out to QBurst for help. We worked with them to re-equip Network Solutions to compete in the changed scenario with the help of competitor insight.
Our CI solutions were fine-tuned to Network Solutions’ needs.
- When they wanted to launch new products, we compared features and pricing options and studied the various business models used by competing brands to recommend a desirable feature list with optimal pricing strategy.
- To help them stay ahead of the game, we provided them with market trends and competitor tracking reports.
- When entering new markets or segments, we guided them with competitor profiling and product positioning and messaging studies.
- To support product and service marketing, we analyzed and reported on competitor keywords (organic and paid), PPC messaging, promotions, and link building activities.
- For strategic direction and business process optimization, we made recommendations to fill gaps identified through competitive benchmarking.
Jason Hunter
Manager, Marketing Strategy
QBurst provided competitive intelligence and market research for various business functions at Network Solutions. Their analysts have extensive domain knowledge in the web-services space, provide rapid turnarounds, and generate actionable outputs that are uniquely tailored to our business needs.
The Problem
Network Solutions was a pioneer in domain registration business. They controlled the market when the Internet was in its infancy. As the Internet became mainstream, new players joined the field weakening their monopoly. Soon strategy changes became inevitable to survive in the evolving market scenario.
Our Solution
Realizing only competitive intelligence could remedy the situation, their marketing team reached out to QBurst for help. We worked with them to re-equip Network Solutions to compete in the changed scenario with the help of competitor insight.
Our CI solutions were fine-tuned to Network Solutions’ needs.
- When they wanted to launch new products, we compared features and pricing options and studied the various business models used by competing brands to recommend a desirable feature list with optimal pricing strategy.
- To help them stay ahead of the game, we provided them with market trends and competitor tracking reports.
- When entering new markets or segments, we guided them with competitor profiling and product positioning and messaging studies.
- To support product and service marketing, we analyzed and reported on competitor keywords (organic and paid), PPC messaging, promotions, and link building activities.
- For strategic direction and business process optimization, we made recommendations to fill gaps identified through competitive benchmarking.
Jason Hunter
Manager, Marketing Strategy
QBurst provided competitive intelligence and market research for various business functions at Network Solutions. Their analysts have extensive domain knowledge in the web-services space, provide rapid turnarounds, and generate actionable outputs that are uniquely tailored to our business needs.
Choose Your CI Reports
QBurst’s competitive intelligence team provides different kinds of analysis reports to meet various business objectives. An initial consultation with our analysts will help you figure out which of those will be most useful to you. The table below indicates some of the common reports used by different business teams.
Product
- Product/feature research
- Product feature comparison
- Existing product analysis
Marketing
- Positioning comparison
- Messaging and keyword analysis
- Pricing comparison
- Sales and promotions report
Business Development
- New partner research
- Competitor profiling
- Industry trends report
Customer Service
- Product competitive matrix
- Selling point identification
Across Teams
- Website tracking
- Product commentary
Talk to our analysts to identify CI solutions most relevant to your business objectives.
Competitive Intelligence in the Web Services Industry
Announcing discounts, managing product features, adjusting prices, and building strategic partnerships are key decisions that make a difference in the Web Services industry. To maintain an edge over competitors, companies must constantly evaluate these elements and make right business decisions, at the right time. If these decisions are not backed by solid research, they could produce unexpected results.
To better understand the need and role of competitive intelligence in the Web Services industry, read our white paper.
FAQs
Q1. Is competitive intelligence worth my time and money?
The Internet offers a level playing field to all companies. A dominant business may be easily displaced by a newbie if they do not observe competition and market trends. Studies on declining companies over the past decades reveal the significance of market awareness. Understanding competitor strengths and weaknesses will help you identify gaps that can be used to your business advantage. Investing now in competitive intelligence will help you avoid costly mistakes in future.
Q2. What are the benefits of competitive intelligence?
A clear understanding of your market, competitors, and their business strategies makes it easy to:
- Define your unique selling proposition
- Identify new business opportunities
- Surmount threats posed by competitors
- Make tactical and strategic business decisions
- Improve market share
- Increase return on investment
Q3. Should I hire a third-party provider for my competitive intelligence needs?
Extensive research, analysis, and reporting are involved in generating competitive intelligence. Your internal team may not have the time, experience, or necessary skills to prepare such intelligence reports. An experienced team of analysts can easily help you out.
Our CI professionals collate a wide range of external data through research and market study. We sort, validate, and analyze this data to formulate recommendations for your executives or management team.
In essence, we help you convert raw competitor data into intelligent information and specific action points for strategic business decisions.
Q4. How do you collect market and competitor information?
We gather useful information from publicly available sources to give you a better perspective on your competition. Depending on your market and specific requirements, we identify suitable public data sources such as
- Websites, blogs
- Newsletters, brochures
- Press releases, news sites
- Social media networks
- App store stats
- Paid advertisements
- Website traffic statistics
- Industry-specific publications
- Customer reviews
Our competitor intelligence services do not involve corporate espionage. We access publicly available data sources and gather information through legal means only. Where free trials are available, we sign up to review products and services firsthand.
Q5. Why choose QBurst for competitive intelligence solutions?
- Extensive market research and data collection
- Specific and actionable recommendations
- Intelligence reports customized to each team and their functions
- Complementary digital marketing services to amplify CI benefits
