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Data Visualization
for Marketers

Transform large and complex datasets into easy-to-understand visuals that can help you make informed marketing decisions.

Data Visualization for Marketers
Actionable Insights for Better Marketing

Actionable Insights for
Better Marketing

Marketing platforms and tools generate a lot of data on a daily basis. As you ramp up your marketing activities, the amount of data generated also increases. Sifting through the ever-increasing volumes of marketing data to figure out what will work and will not can be exhausting.

Converting the humongous marketing data into meaningful visuals, such as charts and interactive graphics, will make it easier for you to consume the information and make informed business decisions faster. It will give you a better understanding of your customers, allowing you to quickly respond to their needs and improve the overall customer experience.

Aggregating all your marketing-related data in one place for a single performance view will help you find ways to improve your marketing ROI and discover opportunities for growth. You can identify the campaigns that worked best, find ways to make marketing operations more efficient, understand company performance and trends, do accurate forecasting, and more. In short, you can create more value from your data.

Why Visualize Your Data?

  • Discover trends and patterns in data
  • Develop marketing strategies faster
  • Identify bottlenecks and challenges
  • Communicate effectively with stakeholders and customers
  • Make informed decisions based on facts
  • Identify newer ways to reach customers
  • Create more engaging content for users

Platform Expertise

In order to make the visualization process smooth and achieve the best results, reliable data visualization tools are essential. We will help you leverage industry-leading solutions to unearth the hidden potential of your marketing data and use it to your advantage.

Platform Expertise Platform Expertise Platform Expertise

How We Help Marketers

We can help you monitor and evaluate your marketing performance by converting data across multiple marketing platforms into analysis-friendly and visually appealing marketing dashboards or reports. You can see how your marketing campaigns are performing in real-time and make informed decisions faster, based on what your data is telling you.

KPI Identification
KPI Identification

Identifying marketing KPIs most relevant to your business

Dashboard Development
Dashboard Development

Building customized marketing dashboards and reports

Measure and Track

Measure and Track
Your Key Metrics

We work closely with you to determine the KPIs that are relevant to your business. We can configure KPIs to measure overall marketing performance or performance of a specific marketing activity or campaign as desired. Some of the commonly tracked metrics include:

  • Customer Lifetime Value (LTV)
  • Cost per Acquisition (CPA)
  • Customer Acquisition Cost (CAC)
  • Return on Investment (ROI)
  • Marketing Qualified Leads (MQLs)
  • Revenue

Build Marketing Dashboards of Your Choice

You can track your key marketing metrics and KPIs on any dashboard of your choice. Our custom-built dashboards and reports will help you identify trends and patterns in your data and comprehend the information quickly and efficiently.

Marketing Performance
Dashboards

Get visibility into overall marketing performance

Web Analytics
Dashboards

Track website performance in real-time

Mobile Analytics
Dashboard

Measure effectiveness of mobile marketing

Paid Ads/PPC
Dashboards

Monitor performance of PPC campaigns

Email Marketing
Dashboards

Track success of email marketing campaigns

Custom
Dashboards

Create dashboards customized for your specific needs

Marketing Performance
Dashboards

Get visibility into overall marketing performance

Web Analytics
Dashboards

Track website performance in real-time

Mobile Analytics
Dashboard

Monitor performance of PPC campaigns

Email Marketing
Dashboards

Track success of email marketing campaigns

Custom
Dashboards

Create dashboards customized for your specific needs

Our Approach to Data Visualization

Approach to Data Visualization
Data Discovery

Data Discovery

Understanding your business is our first and most important step. We work with you to get a high-level understanding about your business and learn about your marketing goals. All possible data sources and repositories applicable to the desired analysis are identified. Specific questions to be answered by the data analysis as well as the KPIs that matter most are also defined in this step.

Data Collection

Data Collection

After all required data sources have been identified, our data engineers get to work gathering data from the disparate sources in order to combine them into a single dataset. From wherever it is stored, whether on-premises or cloud servers, data relevant to the analysis is collected for processing.

More on Data Engineering

Data Cleaning

Data Cleaning

Errors and discrepancies in the collected data can make it difficult to use. We check for missing values, inaccuracies, and other possible errors in the data and cleanse it to enable accurate analysis and effective visualization. Missing, duplicate, null, and out-of-range values, or even white spaces in data could lead to erroneous visuals with anomalies in it.

Data Transformation

Data Transformation

After cleansing, we structure and organize the data in order to meet analysis requirements and make it accessible for tools. We also transform the data into a suitable and consistent format that makes it usable and easier to work with. It typically involves creation of new fields or columns that store aggregate values and removal of outlier values.

Data Enrichment

Data Enrichment

We help to further enhance and improve the quality of your data by adding relevant information to it from other internal or external sources. Depending on your specific business goals, we enrich the data using demographic, geographic, or behavioral data. Data enrichment gives you a more panoramic view of your customers, enabling better personalization.

Data Science for Predictive Intelligence: Our data science experts apply modern statistical modeling and machine learning algorithms on huge and complex datasets to predict customer behaviors, events, or outcomes.

More on Data Science

Dashboard Setup

Dashboard Setup

With all the required data in place, we proceed to create dashboards and reports that provide visibility into your digital marketing performance. We create visuals that help you to easily analyze performance and answer questions, enabling you to make accurate decisions. Depending on the kind of data available, the findings that need to be conveyed, and the users, we use different techniques to present data.

Optimization

Optimization

After the dashboard is set up, our team of analysts carefully monitor data integrations and end points to ensure the presented data is accurate. As your goals change or marketing strategies evolve, your dashboards may need to be updated to display newer KPIs and additional insights. We can make enhancements or add new features and functionalities to your dashboards as your needs demand.

Data Discovery

Understanding your business is our first and most important step. We work with you to get a high-level understanding about your business and learn about your marketing goals. All possible data sources and repositories applicable to the desired analysis are identified. Specific questions to be answered by the data analysis as well as the KPIs that matter most are also defined in this step.

Data Collection

After all required data sources have been identified, our data engineers get to work gathering data from the disparate sources in order to combine them into a single dataset. From wherever it is stored, whether on-premises or cloud servers, data relevant to the analysis is collected for processing.

More on Data Engineering

Data Cleaning

Errors and discrepancies in the collected data can make it difficult to use. We check for missing values, inaccuracies, and other possible errors in the data and cleanse it to enable accurate analysis and effective visualization. Missing, duplicate, null, and out-of-range values, or even white spaces in data could lead to erroneous visuals with anomalies in it.

Data Transformation

After cleansing, we structure and organize the data in order to meet analysis requirements and make it accessible for tools. We also transform the data into a suitable and consistent format that makes it usable and easier to work with. It typically involves creation of new fields or columns that store aggregate values and removal of outlier values.

Data Enrichment

We help to further enhance and improve the quality of your data by adding relevant information to it from other internal or external sources. Depending on your specific business goals, we enrich the data using demographic, geographic, or behavioral data. Data enrichment gives you a more panoramic view of your customers, enabling better personalization.

Data Science for Predictive Intelligence: Our data science experts apply modern statistical modeling and machine learning algorithms on huge and complex datasets to predict customer behaviors, events, or outcomes.

More on Data Science

Dashboard Setup

With all the required data in place, we proceed to create dashboards and reports that provide visibility into your digital marketing performance. We create visuals that help you to easily analyze performance and answer questions, enabling you to make accurate decisions. Depending on the kind of data available, the findings that need to be conveyed, and the users, we use different techniques to present data.

Optimization

After the dashboard is set up, our team of analysts carefully monitor data integrations and end points to ensure the presented data is accurate. As your goals change or marketing strategies evolve, your dashboards may need to be updated to display newer KPIs and additional insights. We can make enhancements or add new features and functionalities to your dashboards as your needs demand.