Data Visualization
for Marketers

Understanding your business is our first and most important step. We work with you to get a high-level understanding about your business and learn about your marketing goals. All possible data sources and repositories applicable to the desired analysis are identified. Specific questions to be answered by the data analysis as well as the KPIs that matter most are also defined in this step.

After all required data sources have been identified, our data engineers get to work gathering data from the disparate sources in order to combine them into a single dataset. From wherever it is stored, whether on-premises or cloud servers, data relevant to the analysis is collected for processing.

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Errors and discrepancies in the collected data can make it difficult to use. We check for missing values, inaccuracies, and other possible errors in the data and cleanse it to enable accurate analysis and effective visualization. Missing, duplicate, null, and out-of-range values, or even white spaces in data could lead to erroneous visuals with anomalies in it.

After cleansing, we structure and organize the data in order to meet analysis requirements and make it accessible for tools. We also transform the data into a suitable and consistent format that makes it usable and easier to work with. It typically involves creation of new fields or columns that store aggregate values and removal of outlier values.

We help to further enhance and improve the quality of your data by adding relevant information to it from other internal or external sources. Depending on your specific business goals, we enrich the data using demographic, geographic, or behavioral data. Data enrichment gives you a more panoramic view of your customers, enabling better personalization.

Data Science for Predictive Intelligence: Our data science experts apply modern statistical modeling and machine learning algorithms on huge and complex datasets to predict customer behaviors, events, or outcomes.

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With all the required data in place, we proceed to create dashboards and reports that provide visibility into your digital marketing performance. We create visuals that help you to easily analyze performance and answer questions, enabling you to make accurate decisions. Depending on the kind of data available, the findings that need to be conveyed, and the users, we use different techniques to present data.

After the dashboard is set up, our team of analysts carefully monitor data integrations and end points to ensure the presented data is accurate. As your goals change or marketing strategies evolve, your dashboards may need to be updated to display newer KPIs and additional insights. We can make enhancements or add new features and functionalities to your dashboards as your needs demand.