Adobe Campaign Marketing Automation

This is the discovery phase of our engagement. We elicit your needs and envision a high-level architecture of the solution.

We start off with a systematic analysis of your requirements, problems, and opportunities for improvement. What challenges can the marketing automation tool resolve? What new challenges could it present? What specific features are called for? What level of integration would be required? These questions help to shape the scope of your project.

We factor in your transformation readiness with respect to three key factors—people, technology infrastructure, and business processes. Do you have the necessary buy-in? What skill sets are available? What would be the cost of change? What support do you require? These are some of the questions that figure in our assessment.

How to implement Adobe Campaign marketing automation such that it makes a positive and measurable impact on ROI? This line of inquiry draws inputs from our analysis and discussions with key stakeholders and feeds into your project roadmap. Our project management expertise ensures that the entire process remains objective-oriented and time-bound.

The architecturally significant requirements are captured into a high-level design of your solution. The model goes through several reviews and iterations to ascertain that all the requirements and risks are fully addressed. At the end of this step, you have a big picture of the solution with all the business processes mapped out.

From concept to code—this is where our software engineering skills and domain expertise come into play.

Setting up the environment, connection testing, configuring different areas of Adobe Campaign as per the solution design, and getting the data sources in order —with these first steps, we are ready for the next stage of implementation: workflow development.

We build the technical workflows to update the customer table, which will form the mainstay of all your campaigns on the Adobe marketing automation platform. Coding for any complex functionalities is completed at this stage. Business workflows are created for campaigns across channels including email, app notifications, direct mail, and SMS.

Once the development is complete, we carry out a series of tests: Unit tests to check whether every component has been developed as per the design and performance tests to check whether the developed tasks are executed in optimum time. End-to-end tests are carried out to ensure data flow in the Adobe marketing platform is smooth and error-free.

Data is imported from all relevant sources (databases and other marketing automation tools) into Adobe Campaign before the system goes live. We set up the technical workflows to facilitate the transfer of all the requisite data and keep a check on its quality. Once the system goes live, the data is updated in real time or batches.

Post-launch support is crucial to a smooth transition to Adobe marketing automation and this is ensured through our hypercare. Issues that emerge after go-live are thoroughly investigated and quickly resolved before they disrupt business. Once the system is stable, our IT operations team takes over to provide ongoing support for your team.

Implement targeted campaigns that maximize open and conversion rates.

Lack of inhouse capability is not an impediment to building the type of campaigns you need. You can jumpstart any type of campaign with our highly skilled team of Adobe Campaign consultants. Following best practices and industry-proven methods reduces the implementation time and allows you to make more efficient use of the platform.

Our expertise in a range of data analytics and visualization tools including Google Analytics, Tableau, and others is an advantage as it helps us evaluate your campaign performance at a more granular level. Marketing data analytics is important for rectifying shortcomings and optimizing your Adobe marketing campaigns for better lead generation.

You can avail our full range of services from system operations to business support or opt for individual services at any stage of implementing Adobe Campaign marketing automation. This includes removing hiccups that emerge after go live and realigning the system to new requirements as your business evolves.

The Adobe Campaign platform is a formidable tool in your marketing technology stack. Regardless of whether you are building your solution from ground up or migrating campaigns from old marketing automation software, our support training services can get you up to speed for a smooth lift off in your marketing automation journey.