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Programmatic
Advertising

Use demand-side platforms (DSPs) to create hyper-targeted ads.

Programmatic Advertising
Advertising image

Advertising Using Programmatic Platforms

In today’s crowded and competitive online advertising space, placing timely and personalized ads is extremely important. You have to catch the attention of your audiences, engage them, and enhance their digital experiences with your brand. Programmatic advertising helps you do just that. Programmatic advertising platforms help identify your ideal target audience and serve them highly relevant ads when they are most likely to engage with your brand.

DSPs are tools typically used by advertisers to programmatically purchase display, video, mobile, and search ad inventory from a wide range of publishers in real time. By leveraging powerful machine learning algorithms, DSPs automate the decision-making process on how much to bid for ad impressions in real time to get in front of qualified users. This enables you to serve highly relevant and customized ads to qualified audiences quickly, improving your conversion rate and giving you much better returns on your ad spend.

Automate Ad Buying at Scale

Your ability to engage audiences and deliver value at scale depends heavily on leveraging the right programmatic platform. Employing a sophisticated and powerful Adtech stack will help streamline and automate the ad buying process, saving you time and keeping it free from human errors.

Our programmatic advertising team can help you harness the power of demand-side platforms to improve the speed, precision, and scale of the ad buying process.

Google Display amazon Media Simpli

Why Switch to Programmatic Advertising

Advanced Targeting

DSPs offer strong and advanced targeting methods to ensure that your ads are delivered only to people most likely to engage with your ad. You also have the option to integrate first- and third-party data into your DSP to further optimize audience targeting.

Wider Reach

DSPs enable you to programmatically purchase ad spaces from multiple ad exchanges that offer a wide range of ad inventory from many different publishers. You get to buy ad inventory that is usually not available through the major search networks Google and Bing.

Effective Optimization

Programmatic supports optimization on the fly. You can monitor and optimize campaigns in real time and try multiple creative, targeting, and placement options to ensure that each campaign makes effective use of your budget.

Richer Insights

Using real-time insights into audiences, locations, campaigns, channels, devices, and more, programmatic enables you to delight your audiences with a more personalized approach that only gets better with every interaction.

Holistic View

You get the opportunity to reach the same user across multiple devices—desktops, mobiles, and tablets—as well as multiple channels like display, video, mobile, search, connected TV, and more.

Advanced Targeting

DSPs offer strong and advanced targeting methods to ensure that your ads are delivered only to people most likely to engage with your ad. You also have the option to integrate first- and third-party data into your DSP to further optimize audience targeting.

Wider Reach

DSPs enable you to programmatically purchase ad spaces from multiple ad exchanges that offer a wide range of ad inventory from many different publishers. You get to buy ad inventory that is usually not available through the major search networks Google and Bing.

Effective Optimization

Programmatic supports optimization on the fly. You can monitor and optimize campaigns in real time and try multiple creative, targeting, and placement options to ensure that each campaign makes effective use of your budget.

Richer Insights

Using real-time insights into audiences, locations, campaigns, channels, devices, and more, programmatic enables you to delight your audiences with a more personalized approach that only gets better with every interaction.

Holistic View

You get the opportunity to reach the same user across multiple devices—desktops, mobiles, and tablets—as well as multiple channels like display, video, mobile, search, connected TV, and more.

Managing Programmatic Ad Campaigns

Proper planning, setup, and configuration along with smart optimization is key to ensuring your programmatic ads work to their full potential. Teaming up with the right partner you can maximize the efficiency of your ad campaigns across all points of the funnel. QBurst digital marketing team can help you plan, design, develop, and deliver highly personalized experiences to your audiences using programmatic ads.

If you need help to get started with programmatic advertising or you need resources who can work along with your team in running and optimizing campaigns, our ad experts can support you at each step. We can take care of the hard work, giving you more time to focus on strategic business decisions.

Analysing chart

Our Approach

Our ad experts will work with you to set goals and define KPIs to guide your programmatic advertising efforts. There is no one-size-fits-all programmatic strategy. Depending on whether you are looking to increase website traffic, target new audiences, improve sales, boost ROI, reduce CPA, or lower your ad spend, we will design a programmatic ad strategy just for you based on detailed research and analysis as well as on past experience.

If you do not already have a DSP in place, we can help select and set up a reliable programmatic advertising platform that matches your budget and media channels.

Based on demographics, geo-location, interests, behavior, time of day, devices used, and other relevant criteria, we can create and launch relevant programmatic ad campaigns to target your most qualified audience.

Analyzing the real-time data provided by the DSP and studying the important metrics, overall ad spend, and conversion value, we will devise newer strategies and optimize campaigns on the fly. The aim is to ensure each campaign runs efficiently, reaching only your ideal target users and uses the ad budget effectively.

Experimenting with different creatives, messaging, and ad placements, targeting different audience personas, and carefully studying the outcome of adjustments done, our ad experts will figure out the best way to get maximum conversions while limiting costs.

Optimization is not a one-shot activity. Your programmatic campaigns need to be regularly adjusted and fine-tuned. We will provide you with regular updates on how your ads perform with weekly and monthly performance reports, ensuring that you are never out of the loop.

Target Better with High-Quality Data

Programmatic ads deliver the best results with quality data. Integrating first- and third-party data to your DSP can help you create better audience profiles and deliver targeted ads with more accuracy.

The traditional siloed approach results in the customer receiving disconnected messages across the different touchpoints in their journey.

Adopting a data-driven approach coupled with proper programmatic techniques can help in optimizing your valuable customer touchpoints, making interactions with your brand more meaningful and satisfying.

A data-driven approach to programmatic can help you:
  • Target lookalike audiences and widen your reach.
  • Segment audiences and serve dynamic ads segment-wise.
  • Apply retarget strategies based on the action taken.
  • Create personalized campaigns based on customers’ past interactions, behavior, and interests.

Connecting your omnichannel data sources and setting up the right Adtech stack for programmatic advertising can be daunting, but it doesn’t have to be. We can help you unify data from your DMP, CDP, CRM, and other data sources to enable smarter segmentation and advanced personalization.

Create Ads that Drive Conversions

Ad Creatives
Ad Creatives

Great ad creatives make users stop scrolling and pay attention. Our experts can help create visually impressive ads with good ad copies and strong calls to action that are sure to make your ads stand out.

Landing Page Design
Landing Page
Design

Lead conversion rides on quality landing pages. More than having a finely worded copy, we make sure your landing pages provide clear value along with minimal and seamless navigation.

Know More
Ad Copywriting
Ad Copywriting

User action is inspired by superior ad quality. Our copywriters are adept at creating highly focused ads that match the users’ intent without weighing them down with too much information.

Know More
Campaign Audits
Campaign
Audits

Timely audits help improve quality, performance, and efficiency of ad campaigns. We can help examine your ad accounts, ad campaigns, ad creatives, targeting options, and more to determine areas of improvement.

Custom Dashboards
Custom
Dashboards

Plan, design, run, and optimize your ad campaigns based on what your data is telling you. We build custom dashboards containing analysis-friendly visuals of your marketing data to help you make informed decisions.

Know More
CRO
Conversion Rate
Optimization

For best results, every element of your marketing funnel needs to be optimized for conversion. By analyzing behavioral data and running A/B tests on ads and landing pages, we can help optimize your campaigns.

Ad Creatives Ad Creatives

Great ad creatives make users stop scrolling and pay attention. Our experts can help create visually impressive ads with good ad copies and strong calls to action that are sure to make your ads stand out.

Landing Page Design Landing Page Design

Lead conversion rides on quality landing pages. More than having a finely worded copy, we make sure your landing pages provide clear value along with minimal and seamless navigation.

Know More
Ad Copywriting Ad Copywriting

User action is inspired by superior ad quality. Our copywriters are adept at creating highly focused ads that match the users’ intent without weighing them down with too much information.

Know More
Campaign Audits Campaign Audits

Timely audits help improve quality, performance, and efficiency of ad campaigns. We can help examine your ad accounts, ad campaigns, ad creatives, targeting options, and more to determine areas of improvement.

Custom Dashboards Custom Dashboards

Plan, design, run, and optimize your ad campaigns based on what your data is telling you. We build custom dashboards containing analysis-friendly visuals of your marketing data to help you make informed decisions.

Know More
CRO Conversion Rate Optimization

For best results, every element of your marketing funnel needs to be optimized for conversion. By analyzing behavioral data and running A/B tests on ads and landing pages, we can help optimize your campaigns.

Why Choose Us

  • Agnostic approach to programmatic advertising platforms
  • Customized and transparent reporting
  • Certified ad specialists experienced in running paid search, paid social, and programmatic ads
  • A talented pool of resources skilled in industry-leading technologies
  • Expertise to integrate your data platforms (DMP, CDP, or CRM) with DSP
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